Goal: To build a strong presence on social media, with a focus on Instagram, and attract new customers and loyal fans to the Shake brand.

Their commitment to quality, community, and sustainability sets them apart in the saturated beer market.

Zhashkivskiy Kaban's true value as a local craft beer producer was being overshadowed by mass-produced competitors. Their challenge was to differentiate themselves in the market, increase brand recognition, and effectively engage their target audience through social media.